ODD ONES OUT
JONO
Jonathan believes fear isn’t the enemy of creativity, it’s the compass; because the best ideas live just beyond comfort. For over 13 years, that compass has led him to create business-driving, culture-shifting, and award-winning work for some of the world’s most iconic brands.
Never afraid to be the odd one out if it means finding something extraoddinary, he thrives on offering a different perspective in spaces where everyone believes they think differently – inspiring his teams to ask the hard questions, challenge the obvious, and push ideas until they make people feel something real.
Because when you really think about it, creativity isn’t some superpower gifted to a few.
It’s simply the lack of fear to try something different; something that makes you feel a little uncomfortable. And uncomfortable is something he's become very comfortable with.
SUNET
With sharp instincts and a flair for fearless ideas, Sunét has spent the past 18 years leading creative teams at some of the most respected agencies in the world.
She combines deep cultural insight with emotional storytelling to craft work that resonates — sparking conversation, provoking thought, driving business, and winning awards.
Her approach blends strategy, storytelling, and heart in equal measure. Under her leadership, teams push boundaries, take bold risks, and create work that truly matters.
AWARD LIST
2025
// MASTERCARD_LIFE DONOR
Cannes Lions – Shortlist – Titanium
Cannes Lions – Silver – Brand Experience & Activation
Cannes Lions – Bronze – Direct
Cannes Lions – Bronze – Creative Data
Cannes Lions – Shortlists– Multiple Categories
LIA 2025 – Gold – Direct
LIA 2025 – Gold – Creativity in B2B
LIA 2025 – Silver – Direct
LIA 2025 – Silver – Evolution
LIA 2025 – Silver – Health & Wellness
LIA 2025 – Silver – Transformative Business Impact
LIA 2025 – Bronze – Creative Use of Data
LIA 2025 – Bronze – Non-traditional
LIA 2025 – Shortlists – Multiple Categories
// L'OREAL_THE FINAL COPY OF ILON SPECHT
Cannes Lions – Grandprix – Film
Cannes Lions – Gold – Entertainment – Branded Content
Cannes Lions – Silver – PR – Content Creation
Cannes Lions – Silver – Entertainment – Diversity & Inclusion
// DULCOLAX_POOPING PRINCESSES
CLIO Health - Bronze - Health Equity
CLIO Health - Bronze - Direct
CLIO Health - Shortlist - Digital/Mobile
CLIO Health - Shortlist - Direct (Digital/Mobile)
CLIO Health - Shortlist - Direct (Social media)
OneShow - Shortlist - Health & Wellness
// THOMY_WOOF
Webby 2025 – Nominee for Video & Film – Branded Entertainment
– Viral, Experimental & Weird (2025)
Art Directors Club for Germany 2025 (ADC) - Shortlist – Craft Writing
2024
// SAMSUNG_THROWBACK DEALS
WARC RANKING - Creative 100 - #46
Cannes Lions - Gold - Creative Commerce - Targeting, Insights & Personalisation
Cannes Lions - Silver - Creative Effectiveness - Breakthrough on a budget
Cannes Lions - Shortlist - Creative Commerce - Breakthrough on a Budget
Cannes Lions - Shortlist - Brand Experience & Activation
- Customer Acquisition & Retention
LIA - GRAND LIA - Creative Use of Data
LIA - Gold - Creative Use of Data - Data-led Targeting
LIA - Silver - Creative Use of Data - Data-led Creativity
LIA - Silver - Digital - Creativity in Commerce
LIA - Silver - Digital - Creative use of Data
LIA - Silver - Creative Strategy - Creative Use of Data
LIA - Silver - Evolution - Creativity in Commerce
LIA - Bronze - Creative Strategy - Customer Targeting
LIA - Bronze - Direct - Digital
LIA - Finalist - Direct - Loyalty Programs
D&AD - Wood Pencil - Commerce - Acquisition & Retention
D&AD - Wood Pencil - Commerce - Promotion
Andy Awards - Gold – Idea
EFFIE Awards LATAM - Gold - Seasonal Marketing
EFFIE Awards LATAM - Gold - Carpe diem
EFFIE Awards LATAM - Silver - E-commerce / Retail media
EFFIE Awards Brazil - Gold - Promotional Marketing
EFFIE Awards Brazil - Gold - Seasonal Marketing
EFFIE Awards Brazil - Bronze - Direct to Consumer
OneShow - Bronze - Creative Effectiveness
CLIO Awards - Silver - Creative Effectiveness
CLIO Awards - Bronze - Creative Strategy
CLIO Awards - Shortlist - Creative Commerce - Acquisition & Retention
New York Festivals - Gold - Direct - Targeted Mailing/Programmatic Mailing
New York Festivals - Silver - Direct - Use of data
New York Festivals - Bronze - Direct - Small Budget/Big Idea
/ MASTERCARD_INCLUSIVE BY DESIGN
Cannes Lions - Gold - Creative Strategy - Longterm strategy
Cannes Lions - Bronze- Creative Effectiveness - Sustained Success
// THOMY_THE SAURK
Art Directors Club for Germany 2024 (ADC) - Bronze - Activation - Promotion
Art Directors Club for Germany 2024 (ADC) - Bronze - PR Activation - Product PR
Art Directors Club for Germany 2024 (ADC) - shortlists – Multiple Categories
The BEST AGENCY 2024 – Silver – “Loud & Bold” Kategorie
TikTok Ad Awards 2024 – Shortlist – ‘Greatest Branding”
TikTok Ad Awards 2024 – Shortlist – “Greatest Creative”
OTHER
// WISH_YOU SHOULDN'T HAVE
CLIO Awards 2023 - Bronze - Audio craft - Copywriting
CLIO Awards 2023 - Shortlist - Radio - Campaign
CLIO Awards 2023 - Shortlist - Audio craft - Casting/Performance
LIA – Finalist – Radio and Audio – Performance/Casting
LIA – Finalist – Radio and Audio – Script Writing
//OPEL_DEFECTED. LESS NORMAL EVENT
Webby - Honouree
// SALVATION ARMY _WHIPPED
Loerie – Silver – Live Activation
African Cristal Awards– Silver
// SALVATION ARMY _COVER DRIVE
Loerie – Bronze – Alternative Media & Field Marketing
Creative Circle Ad of the Year – 3rd place
African Cristal Awards– Silver
// SCHOL _IN MY SHOES
New Gen Digital Awards – Gold – Best Competition
New Gen Digital Awards – 2x Bronze
// TETRA PAK _MOOSA COW
Loerie – Finalist
New Gen Digital Awards – 2 x Bronze
// BIRAL SPIRAL
Cannes Lions - Shortlist
Cannes Lions - Bronze
// NANDO'S
Bookmarks - Silver
Bookmarks - Silver
// TRIVIAL PERSUIT
Loerie - Silver - Campaign
// KOO EDIBLE BILLBOARD
Loerie - Silver - Campaign
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