THE WORK

With a combined 30 years, this certainly isn't all of it. Just enough to give you a taste of the odd to come. For the rest, check out our Behance links.

THE SAURK

Nearly 100 years ago, Nestlé THOMY changed German kitchens with its iconic aluminium sauce tube. But by 2023, our most loyal fans were literally aging out — of life, not mustard. To win over a new generation, we turned to something even more German than THOMY itself: sausages. With Germany eating 1.5 million tonnes of them a year (mostly with mustard), we created The Saurk. The world’s first “snackcessory” that screws onto THOMY tubes to perfectly sauce every bite.

Packaging Design / Brand Rejuvination

THE FINAL COPY OF ILON SPECHT

Fifty years after “Because I’m Worth It” was written by Ilon Specht, its meaning had been eroded by time. What began as a declaration of self-worth had been softened into a tagline, recycled but rarely understood. Our idea was not to reinterpret it, but allow women to reclaim it. So, on International Women's Day we invited women of all ages and backgrounds to pay tribute to the woman who wrote the iconic tagline, by forming the "I" in "I'm Worth It".

Brand Experience & Activation

LIFE DONOR

Despite overwhelming public support (85%) for organ donation, Germany has the lowest organ donation rate among European countries. The problem lies in record-keeping: due to complicated and fragmented processes, only 15.3% of German citizens officially document their consent. So, we decided to embed legal organ donor registration into a card that 85% of Germans carry with them daily – their bank cad.

Product Innovation

WOOF

Some things in life have no purpose other than bringing us joy. Like slapping bags of rice, jumping over the cracks between tiles or petting every dog you see. So, when it came to promoting the official in-store launch of the Thomy Saurk (a fork innovation that screws directly onto Thomy Tube sauces for unrivalled tube-to-tongue condiment delivery), you might ask, "was it necessary to create an entire TVC for a sausage saucing fork?", and we'd say, "absolutely, completely, entirely, unnecessarily necessary".

Film & Social Campaign