THE WORK

With a combined 30 years, this certainly isn't all of it. Just enough to give you a taste of the odd to come. For the rest, check out our Behance links.

THE SAURK

Nearly 100 years ago, Nestlé THOMY changed German kitchens with its iconic aluminium sauce tube. But by 2023, our most loyal fans were literally aging out — of life, not mustard. To win over a new generation, we turned to something even more German than THOMY itself: sausages. With Germany eating 1.5 million tonnes of them a year (mostly with mustard), we created The Saurk. The world’s first “snackcessory” that screws onto THOMY tubes to perfectly sauce every bite.

Packaging Design / Brand Rejuvination

THE FINAL COPY OF ILON SPECHT

Fifty years after “Because I’m Worth It” was written by Ilon Specht, its meaning had been eroded by time. What began as a declaration of self-worth had been softened into a tagline, recycled but rarely understood. Our idea was not to reinterpret it, but allow women to reclaim it. So, on International Women's Day we invited women of all ages and backgrounds to pay tribute to the woman who wrote the iconic tagline, by forming the "I" in "I'm Worth It".

Brand Experience & Activation

LIFE DONOR

Despite overwhelming public support (85%) for organ donation, Germany has the lowest organ donation rate among European countries. The problem lies in record-keeping: due to complicated and fragmented processes, only 15.3% of German citizens officially document their consent. So, we decided to embed legal organ donor registration into a card that 85% of Germans carry with them daily – their bank cad.

Product Innovation

WOOF

Some things in life have no purpose other than bringing us joy. Like slapping bags of rice, jumping over the cracks between tiles or petting every dog you see. So, when it came to promoting the official in-store launch of the Thomy Saurk (a fork innovation that screws directly onto Thomy Tube sauces for unrivalled tube-to-tongue condiment delivery), you might ask, "was it necessary to create an entire TVC for a sausage saucing fork?", and we'd say, "absolutely, completely, entirely, unnecessarily necessary".

Film & Social Campaign

THROWBACK DEALS

Black Friday week always breaks sales records. However, we noticed that the weeks after Black Friday were the worst sales weeks for Samsung.com. We then discovered that 80% of online shoppers abandon their shopping carts intentionally to receive further discounts via CRM. So, during the worst sales week of the year, we leveraged this behaviour and offered people "Throw Back Deals": offering the latest product models at the price of old ones they abandoned - turning the week after Black Friday into the second best sales week of the year.

CRM Campaign

YOU SHOULDN'T HAVE

Sometimes you’ll get a gift so thoughtful, the only words of appreciation you can offer are “You shouldn’t have”, as it feels almost wrong to have received something so special. But what if the gift you received was actually so awful that when you said “You shouldn’t have”, you really meant it. This simple twist of a well-known phrase is how we encouraged people to use the Wishlist functionality on Wish.com to ensure you always get the gift you actually should have.

Radio Campaign

LESS NORMAL. MORE MOKKA

After years of being invisible, Opel needed a reset. So, that's exactly what they did. New team, new vision, new cars. And the model to reintroduce Opel to the world? The all-new Opel Mokka. The problem was, we had to launch this new Opel that was anything but normal, in a time where everyone only wanted to go back to normal.
So, we challenged if the normal we had was that cool to begin with, and suggested maybe it was time for a little less normal and a little more bold & pure Mokka.

Global Brand Campaign

THE CANNIMALS

In a world increasingly turning toward plant-based eating, Block House (a restaurant chain/butchery chain that specializes in meat) faced an identity crisis. How does a brand rooted in meat expertise stay relevant, and proudly so, without sounding defensive or outdated? We asked, what if the most powerful endorsement doesn’t come from humans at all, because if Block House can make sauces that pair so well with meat, even the animals they were made to pair with couldn't resist taking a bite, how could you?

Print Campaign